Case Study: How a Targeted Social Media Strategy Drove Fame, Fortune, and New Business
The Client
A local business with a strong, but traditional, online presence (website, Google Business Profile) but no social media presence.
The Problem
Great Business, Low Online Visibility
The business had a strong reputation and high-quality services, but lacked a social media presence to connect with a wider audience. The owner saw the value in an online presence that matched the quality of their business, but social media was an untapped opportunity
Our Solution
We developed a highly efficient, minimal-effort content strategy.
Hyper Localized
We used the business owner and their staff as the stars, creating authentic and engaging content that resonated with the local community.
Efficient System
We created a repeatable monthly filming routine, keeping total client involvement under two hours.
Strategic Distribution
Each piece of content was repurposed across Instagram, TikTok, YouTube Shorts, and their website to drive consistent visibility.
The Results
Our strategy delivered significant returns, far exceeding the initial goal of simply having a social media presence.
Steady Business Growth
Social media now generates an average of 1-2 new leads per day.
Initial Launch
Within the first month, we had their Instagram and TikTok profiles fully designed, created, and live.
Local Fame
Within 90 days, the business owner began experiencing local recognition, with his wife reporting their enjoyment of being recognized in public.
Talent Attraction
The company receives 3-4 inquiries per week from potential interns and employees.
Ready to Take Your Website to the Next Level?
You deserve a website that actually works for your business. One you fully own, understand, and feel proud to share. We’ll handle the heavy lifting so you can stay focused on what you do best.