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What Is Mobile Viewport Optimization (VPO) and Why It Matters for Local Businesses

Person using a smartphone to access Google search, with text overlay that reads "Viewport Optimization VPO: Maximizing Your Local Business Presence on Google Mobile" and the Viewport logo.

What is Mobile Viewport Optimization (VPO) and Why it Matters for Local Businesses Viewport Optimization (VPO) is the strategic effort to dominate the immediate, visible area of a customer’s phone screen on Google (the “viewport”). The four pillars of effective VPO are: optimizing your Google Business Profile, maximizing customer reviews, improving mobile website speed, and […]