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Restoring a Legend: How Viewport Inc. Drove 195% Growth for Cristophe Salon Newport Beach

Restoring a Legend:How Viewport Inc. Drove 195% Growth for Cristophe Salon Newport Beach https://www.youtube.com/watch?v=XHOmBV4js_E In the world of luxury hair, few names carry the weight of Cristophe Salon. Their Fashion Island location in Newport Beach has long been the gold standard for elite service. However, even a brand with global recognition is not immune to […]

What Is Mobile Viewport Optimization (VPO) and Why It Matters for Local Businesses

Person using a smartphone to access Google search, with text overlay that reads "Viewport Optimization VPO: Maximizing Your Local Business Presence on Google Mobile" and the Viewport logo.

What is Mobile Viewport Optimization (VPO) and Why it Matters for Local Businesses Viewport Optimization (VPO) is the strategic effort to dominate the visible area (the “viewport”) of a potential client’s mobile screen during a local Google search. The four pillars of effective VPO are: mastering your Google Business Profile (GBP); ensuring high-velocity, consistent review […]