Case Study: Driving Organic Growth for a Local Beauty Business
The Client
A locally owned beauty business operating in an affluent, highly competitive market. Known for quality service and client care, they relied heavily on organic search for new business but had begun to see their digital presence decline.
The Problem
Decline in New Client Inquires from Google
These issues compounded over time, reducing visibility in local search results and slowing client acquisition. The business needed to not only stop the decline but rebuild growth momentum after a year of lost ground.
- A below-average review count and score.
- Inconsistent business name and address across directories.
- Lack of ongoing review management or optimization.
Our Solution
We developed a multi-faceted local SEO and reputation strategy to restore visibility, credibility, and steady lead flow.
Corrected Online Inconsistencies
We identified and fixed all name, address, and citation inconsistencies across their online profiles to reestablish trust with Google’s algorithm.
Automated Review Generation
We enhanced their CRM automation to include a parking instruction video in confirmation texts and implemented a new automated follow-up message requesting reviews after each appointment.
Optimized Visual & Profile
We refreshed the Google Business Profile with a professional, eye-catching cover photo, verified all business details, and completed every available feature to maximize engagement potential.
Proactive Review Management
We created a consistent system to monitor and respond to new Google reviews within days, reinforcing client satisfaction and engagement.
The Results
Growth Reversal
Within 90 days, the business stopped the decline and began a steady upward trend.
New Client Acqusition
Averaging 20 new clients per month from Google alone — all organic, with no paid ads.
Improved Review Volume
Reviews jumped from 1–2 per month to 9+ per month, boosting overall visibility.
Higher Quality Clients
The enhanced review profile attracted clients who valued quality and reputation, leading to increased spend per client and stronger retention.
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