Case Study:
Dominating Local Search Through a Proactive Review Strategy
The Client
A reputable law firm with a long-standing local presence and a loyal client base. Known for exceptional service and results, the firm had earned strong word-of-mouth referrals, but their online visibility didn’t match their real-world reputation.
The Problem
Averaged Only 1-2 New Reviews Per Month
Although the firm delivered top-tier legal services, their Google Business Profile averaged only 1–2 new reviews per month. Because legal cases often involve sensitive topics and long-term relationships, even satisfied clients rarely left public feedback.
This lack of reviews limited their visibility in local search results and made it difficult to stand out in a highly competitive market. The firm needed a sustainable way to generate consistent, authentic reviews without adding more work to their busy team.
Our Solution
Our team designed a multi-faceted strategy that went beyond simply asking for reviews. We focused on creating a remarkable client experience from the very first interaction.
Elevated Client Intake
We implemented an advanced online scheduling system and other features uncommon for law firm websites, setting a new standard for client convenience.
Empowered Front Office Staff
We coached the front office team to be exceptionally helpful and exceed client expectations at every touchpoint.
Unique Welcome Experience
A custom parking instruction video was created and shared with new clients via text, demonstrating an unmatched level of care and attention to detail.
- The front office asked for a review after intake.
- The legal team requested a second review after successful case completion.
- Every review received a timely and professional response
The Results
10x Increase in Reviews
From 1–2 per month to over 10 new reviews monthly.
500+ Five-Star Reviews
Accumulated across multiple office locations.
Top Local Ranking
One location alone reached over 220 reviews and a perfect 5.0-star rating.
How it translated to business growth.
Expanded Reach
The firm now dominates local search results, continuously attracting new clients.
Higher Quality Leads
More educated, higher-value clients — doubling the average case value.
Improved Lifestyle
The owner now enjoys more freedom and higher income, thanks to steady inbound leads from ideal clients.
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